Arch & Sole
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Arch & Sole is a new small business founded by nurse and advanced footcare specialist Melva Flynn. The client came to me with the business concept, and asked me to come up with a business name as well as a logo and business card design.
I created the name Arch & Sole, obviously referring to parts of the foot, and also working as a kind of homophonous play on the phrase "heart and soul". The pictorial mark for the logo was a lot of fun to sketch, and I was really |
excited to see that my original design could not be found anywhere else. A clever yet identifiable combination, the heart and the foot shapes fit together seamlessly to represent the core of the company: footcare.
In addition to the business card, the client requested a few select items depicting the logo that she could display on her person. To coordinate with the business card, I designed 2 tote bags for her tools, plus a ballpoint pen (everyone needs a pen) and a clean white hoodie. |
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