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Arch & Sole

Arch & Sole is a new small business founded by nurse and advanced footcare specialist Melva Flynn. The client came to me with the business concept, and asked me to come up with a business name as well as a logo and business card design. 

​I created the name 
Arch & Sole, obviously referring to parts of the foot, and also working as a kind of homophonous play on the phrase "heart and soul". The pictorial mark for the logo was a lot of fun to sketch, and I was really excited to see that my original design could not be found anywhere else. A clever yet identifiable combination, the heart and the foot shapes fit together seamlessly to represent the core of the company: footcare.

​In addition to the business card, I designed conceptual mockups a mobile web page where clients can easily book appointments online.​
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Mobile Website Concept

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  • Home
  • Design
    • Hereafter
    • Flip the Switch
    • Arch & Sole
    • Greatest Mysteries
    • Glassware
    • Buon Appetito
    • Lake City Brewing
    • Notre Dame Design
    • Renwil Hospitality
    • Tim Worthington
    • Renwil x Resacon Virtual
    • Who We Are
  • Photography
    • Photo campaigns >
      • Joyful Rebellion
      • The Future Is Mine
    • People
    • Live Performance
    • Products
  • About
  • Contact