Flip the Switch
An unbranded campaign targeting consumers and patients suffering from hereditary angioedema (HAE).
Client had supplied existing US branding but requested it be modified for the Canadian market. Working with copy writer Fatima Bahsoun, we created the "Flip the Switch" campaign while elevating the brand and taking it in a unique direction. I provided art direction and design for both print and digital media.
Client had supplied existing US branding but requested it be modified for the Canadian market. Working with copy writer Fatima Bahsoun, we created the "Flip the Switch" campaign while elevating the brand and taking it in a unique direction. I provided art direction and design for both print and digital media.
Print Brochure
