Buon Appetito | Linen Chest
In collaboration with a private label manufacturer, I was presented with a new product, Buon Appetito, in need of a package design as unique as itself. The set of five pizza plates and tray had an artisanal chalkboard collage theme, so I wanted to create a box design to reflect the whimsy of the product inside.
To recreate the collage theme, I used a combination of original typography, stock illustrations, and a careful Tetris style layout while keeping in mind the handmade Italian motif. I was careful to not overcrowd the space, and even with the many elements I managed to achieve a fun and eye-catching layout.
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In-store display
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In-store display
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