The Future Is Mine
excerpt from introduction, written by Alem Sklar
The world needs visionaries today more than ever. We seek hope from their aspirational ideals and practical solutions. This year, we pay homage to the visionaries who bridge the gap between the present and the possible. Taking inspiration from Nikola Tesla, who invented electrical systems we use to this day, we re-imagine the
vintage interiors he lived in during the industrial revolution and suffuse it with his prophetic intuitions of a miraculous future.
To the artists and designers who disrupt, take risks and push boundaries to change the way we see the world, or live in it: the future is yours.
The opening spread is my composite image featuring an original painting of Tesla (by artist Patrick St Germain) combined with two photos: a building with electrical towers in LaSalle, and a grassy field covered in lit light bulbs, which we shot at a soccer field nearby in the middle of the night. The photos and painting were blended and color-matched, with layers of subtle holographic color and some destructive details reminiscent of antique daguerreotype photographs. This main mood shot dictated the style for all other photos in the campaign, and the effect is especially evident on the heavily-stylized artist portraits.
The creative direction and Tesla theme were provided by trend expert Alem Sklar. Running with the subtly scientific theme, I worked my my fellow graphic designer Rachael Seatvet (who created the graphic style and design theme) to lay out the product pages in a style reminiscent of textbooks, including ample white space and simplified typography. We opted to use my photography with product and clear iridescent balls as the main category introduction images, and used a matching minimalist type style in contrast to the busy and colourful spreads.