Lake City Brewing
A popular restaurant in Plattsburgh, NY, Lake City Brewing's menu did not do it any kind of justice. As a personal project, I took the liberty of giving the menu a complete overhaul, bringing it up to date with clean typographical layouts and improved hierarchy. I kept the blue and white colour scheme as well as the shape and icon in the logo so as to not stray too far from home.
The end result is a well-organized menu with lots of personality. The new logo is fresh, now better matching the restaurant as a whole. The categories are easy to find with the large titles which are made dynamic by varying font sizes. I kept the menu to one double-sided page as we all know a smaller menu means the selections on it are tried, tested, and true. Overall, it's a major upgrade, and one that patrons are sure to appreciate.