Lake City Brewing
A popular restaurant in Plattsburgh, NY, Lake City Brewing's menu did not do it any kind of justice. As a personal project, I took the liberty of giving the menu a complete overhaul, bringing it up to date with clean typographical layouts and improved hierarchy. I kept the blue and white colour scheme as well as the shape and icon in the logo so as to not stray too far from home.
Before
After
The end result is a well-organized menu with lots of personality. The new logo is fresh, now better matching the restaurant as a whole. The categories are easy to find with the large titles which are made dynamic by varying font sizes. I kept the menu to one double-sided page as we all know a smaller menu means the selections on it are tried, tested, and true. Overall, it's a major upgrade, and one that patrons are sure to appreciate.