Tim Worthington Financial Advisors
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This personal project focuses on creating a visual identity for the fictional company Tim Worthington Financial Advisors. An exercise in corporate branding, I used a pre-existing client brief to create a logo and visual system for the new business. The company consists of an independent financial advisor catering to middle class families. The clients have previously maintained an investment portfolio but are ready to have it handled by a professional who can advise them on best practices regarding their finances.
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Reflecting the client’s keywords, the logo features a classic serif font to represent traditional values, while the emblem is composed of simply handwritten initials “TW”, further supporting the company’s values of honesty, relatability, and trust. The different parts can also be disassembled later to create alternative logo formats suitable for usage across various media. |
Color palette
Font system
Icon system
Stationary concept
Outdoor advertising concept
Social media advertising concept
