CFBS Radio Blanc Sablon
A small community radio station on the Lower North Shore of Quebec, CFBS Radio has always offered diverse programming but a severe lack of visual identity. This personal project is my exploration of brand identity for this local gem where I once was a DJ!
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Business card, back
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Business card, front
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Letter envelope
Existing branding (website)
The overall look went from unprofessional and inconsistent to clean, modern, and fresh. Pure print colours and a straightforward logo and layout bring cohesion and recognition to the much-loved local brand.
