CFBS Radio Blanc Sablon
A small community radio station on the Lower North Shore of Quebec, CFBS Radio has always offered diverse programming but a severe lack of visual identity. This personal project is my exploration of brand identity for this local gem where I once was a DJ!
The overall look went from unprofessional and inconsistent to clean, modern, and fresh. Pure print colours and a straightforward logo and layout bring cohesion and recognition to the much-loved local brand.